WHAT THE WORLD NEEDS... Another T-Shirt Co.

Welcome to Johnnyass!
Welcome to Johnnyass!

Collaborative efforts to launch a t-shirt company with Don Carstens.

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WHAT THE WORLD NEEDS...
WHAT THE WORLD NEEDS...

ANOTHER T-SHIRT COMPANY.

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Target Audience
Target Audience

Who to target? What did they believe? What did they do? How could we gain access to their market? Where did they buy from?

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Marketing
Marketing

How do you market to a group of individuals that don't believe in marketing?

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Initial Concepts
Initial Concepts

Johnnyass as an individual. Character development.

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Current Trends
Current Trends

GRAPHICS Silk Screened

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CIRCA  2010
CIRCA 2010

Final concepts

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Circa 2010 Continued
Circa 2010 Continued
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