WHAT THE WORLD NEEDS... Another T-Shirt Co.

Welcome to Johnnyass!
Welcome to Johnnyass!

Collaborative efforts to launch a t-shirt company with Don Carstens.

WHAT THE WORLD NEEDS...
WHAT THE WORLD NEEDS...

ANOTHER T-SHIRT COMPANY.

Target Audience
Target Audience

Who to target? What did they believe? What did they do? How could we gain access to their market? Where did they buy from?

Marketing
Marketing

How do you market to a group of individuals that don't believe in marketing?

Initial Concepts
Initial Concepts

Johnnyass as an individual. Character development.

Current Trends
Current Trends

GRAPHICS Silk Screened

CIRCA  2010
CIRCA 2010

Final concepts

Circa 2010 Continued
Circa 2010 Continued